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  About Us  

Fat Farmers started in 2012 when three farmers near Maitland on Yorke Peninsula, SA started going to the new local gym. They were over 40 and joked about becoming "Fat Farmers" now they were no longer playing footy. 
The name stuck as the Maitland group grew and gradually other communities got involved...

Why the name 'Fat Farmers'?

Simply, it's a conversation starter.

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You don’t have to be fat, or even a farmer, to reap the benefits!

It captures the light-hearted, tongue-in-cheek banter that mates give each other, and the fun you can expect to have in our groups.

You are cheered for just turning up and having a crack, even if that’s still in your work boots! It doesn’t matter what you look like or what you wear.

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Our Story

The farmers soon realised that there were many benefits to be gained from regular exercise, so they started organising sidewalk BBQ’s outside the gym to encourage other farmers to come along. At the time, it was virtually unheard of for blokes to be going to the gym, reflected in the gym’s client-base being 99% female. But these days, head to the Maitland gym early on a Monday or Friday morning and you will find a room full of farmers being put through their paces!

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Over time, word spread and other ‘Fat Farmer’ groups started across South Australia. We welcomed our first

interstate group at Moama, NSW in 2023. While the initial purpose was simply to encourage farmers to be more active

and improve their physical health, those participating soon realised that there were also many benefits to their mental health (eg. regular exercise can help reduce stress, improve mental clarity, sleep quality and overall well-being).

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In 2021, Fat Farmers: Rural Health Initiative became an Incorporated Association and is now governed by its own Constitution and Board. After many years of being auspiced by other organisations, it was an important step to ensure long-term sustainability.​

 

Another milestone in our journey came in July 2024, when The Hospital Research Foundation Group came on board as our Major Health Partner until at least July 2026. The partnership is a great endorsement of everything we stand for in improving the health and wellbeing of our community, and we can’t wait to grow and expand our reach even more.

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Our next milestone came in November 2025, when we integrated with Active Farmers. A charity similar to ours, with the same mission and similar group structure, both sides saw this as only a positive opportunity. Our group number has doubled, from 40 to 80, and we're now excited to say we're 'Nation-wide' with groups throughout SA, WA, Vic, NSW, Qld and Tas.

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The milestones came along quickly, as December 2025 was host to the very first outing of the Health Hub, a custom built semi-trailer, ready to take health checks on the road. We've been partnering with many great organisations to deliver free health checks - the likes of Flinders University International Centre for Point-of-Care Testing, National Centre for Farmer Health, and Rosemary Bryant AO Research Centre to name a few. We have many more events lined up for the rest of 2026.

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Along with our Board Members, the Fat Farmers team now consists of our Richard Sheppy (CEO), Jane Brine (Executive Officer), Michael Williams (Community Engagement Coordinator), Boyd Rae (Community Engagement Coordinator WA, and National Trainer Manager), Emerson Fielke (Brand & Communications Coordinator) and Lou Dawes (Admin & Projects Coordinator). A small team achieving huge things!

Timeline of Fat Farmers

2012

February - Fat Farmers Maitland launched

2015

Launched Fat Farmers groups in other towns around South Australia

2020

First part-time employee started

2022

June - first interstate group launched

2024

July - The Hospital Research Foundation Group became our Major Health Partner

July - featured in The Advertiser

July - reached 20 groups

July - first Victorian group launched in Lismore

2025

March - first Queensland group launched in St George

June - hit 30 groups

June - started collaborations with Preventive Health SA

August - recognised at the Bush Summit Awards in Ballarat

August - featured on Weekend Sunrise

September - appointment of Richard Sheppy as our first CEO

September - first Western Australia group launched in Bunbury

October - reached 40 groups

November - Active Farmers integrated into Fat Farmers: Rural Health Initiative

November - reached 80 groups collectively

December - first outing of the Health Hub at the Jamestown Christmas Pageant (SA)

2026

February - awarded a Commendation at the 7News & SkyCity SA Community Achievement Awards

March - featured on 7News Adelaide

April - hosted our inaugural 'Big Heart Breakfast' in partnership with The Hospital Research Foundation Group

Future Endeavours

Health Hub "Road Trip"

Reaching 150+ groups by December 2026

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Our Board

 

Fat Farmers: Rural Health Initiative became an Incorporated Association in September 2021.

This means we now have our own Constitution and a Board to ensure good governance of the organisation. 

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Dr Rodney Pearce AM

Chair

Ben Wundersitz

Ben Wundersitz

Co-Founder & Board Director

Bradley Barnes

Bradley Barnes

Secretary & Board Director

Rachel McKay

Rachel McKay

Board Director

Deborah Purvis

Deb Purvis

Treasurer & Board Director

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Rob Dawes

Commercial Partnerships & Board Director

Our Team

 

The Fat Farmers team, who based in Adelaide, is growing from strength to strength! Together, they ensure Fat Farmers runs smoothly ensure we're making our positive mark in rural communities. 

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Richard Sheppy

CEO

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Boyd Rae

Community Engagement Manager (WA) & National Trainer Manager

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Jane Brine

Executive Officer

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Emerson Fielke

Brand & Communciations Coordinator

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Michael Williams

Community Engagement Manager

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Lou Dawes

Admin & Special Coordinator

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