Start a new community
Ready to get your community moving?
Starting a community doesn’t have to be complicated. Whether you are a qualified fitness professional or simply someone passionate about getting your community moving, we’ll support you every step of the way.
From workouts and challenges to community funding, booking technology and event opportunities, we provide the tools and support to help your community get started — and keep going.
Fat Farmers or Active Farmers?
You choose the name that fits your community
Fat Farmers or Active Farmers — there’s no wrong choice.
Whether you choose to become a Fat Farmers community or an Active Farmers community, the service, support and opportunities you receive are exactly the same.
Fat Farmers and Active Farmers are now integrated as part of the Fat Farmers Rural Health Initiative, giving communities the flexibility to choose the name and identity that best resonates with their people.
Fat Farmers
A well-established name with strong roots in rural communities and our broader rural health movement.
Active Farmers
A name that puts movement, activity and getting people active front and centre.
Different name. Same support. Same opportunities. Same Rural Health Initiative.
There is no right or wrong choice - simply choose the identity that you feel will connect best with your community.
You can confirm your preference when completing the onboarding form.
Champion or Trainer?
There’s more than one way to lead a community.
You don’t need to be a qualified fitness professional to be the person who gets your community moving.
Whether you are a Community Champion or a Trainer, you will receive the support you need to build an active, connected community.
Community Champion
You don’t need a fitness certificate to make a difference.
Champions are passionate community members who may not hold the qualifications required to independently deliver formal fitness sessions, but are great advocates for movement and wellbeing in their community.
You might be the person who gets everyone together for a walk, organises a social workout, encourages people to participate or simply creates the connection that gets your community moving.
As a Champion, you can facilitate your community and receive the same ongoing Rural Health Initiative support as a qualified trainer.
Community Trainer
Are you a qualified trainer?
Bring Fat Farmers or Active Farmers into your existing business.
If you’re a qualified fitness or movement professional, you can be a Fat Farmers or Active Farmers Trainer without having to change what you already do.
You might run your own gym, classes or fitness brand and simply add one FF or AF class a week, or choose to make all your classes part of the initiative. It’s a great way to connect with a new demographic, build your community and grow your business — while helping more people in rural communities get active.
Either way, your support remains the same.
Champion and/or Trainer support includes:
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Annual community budget
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Booking app and community management tools
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Access to workouts and training resources
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Community challenges
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Support and opportunities to run events
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Ideas and resources to build participation and connection
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Ongoing support from the Rural Health Initiative team
Your role is simple:
Get people moving, create connection and build a community that people want to be part of.
Service & Support
We're here to support more than just the workout.
When you start a Fat Farmers or Active Farmers community, you become part of a wider Rural Health Initiative with access to resources, funding and ongoing support.
YOUR COMMUNITY CAN ACCESS:
COMMUNITY FUNDING
An initial $750 start-up allocation* to help get your community off the ground, followed by an ongoing $750 annual community allocation.
BOOKING APP
Access to our booking and community management platform to help manage participants, sessions and attendance.
WORKOUTS & RESOURCES
Access to workouts, training ideas and resources to help keep your sessions fresh, engaging and accessible.
CHALLENGES
Opportunities to participate in and run community challenges designed to encourage participation and connection.
EVENT SUPPORT
Support and opportunities to host community events, including initiatives such as Run4Resilience, guest speakers and other community activities.
ONGOING SUPPORT
You are never left to figure it out alone. Our team is available to help you establish, develop and grow your community.
*The initial start up budget; $250-300 for the first 6 weeks and the remainder once community is established.
Your Community Budget
$750 to help get you started. $750 every year to keep your community moving.
We want your community budget to be used in ways that create more activity, connection and fun.
Ready to start?
Complete the onboarding form.
If you’ve read through the information above and you’re ready to take the next step, our onboarding form is where it all begins.
The form will collect the information we need to understand your community, your plans and how we can best support you.
It also includes our Community Guidelines, and gives you the opportunity to select whether your community will operate under the Fat Farmers or Active Farmers name.
What happens next?
Once we receive your completed form, one of our Rural Health Initiative representatives will be in touch to discuss your community, answer any questions and work through the next steps with you.
We’ll help you get everything in place so you can focus on what matters most — getting your community moving.
While we get you set up...
Start building your community now.
You don’t need to wait for us to finish the paperwork before you start creating some momentum.
Create a WhatsApp group — or whatever communication platform works best for your community.
Invite your friends, neighbours, colleagues, sporting groups and anyone else who might be interested.
Start having conversations.
Start building excitement.
Start collecting names.
Our goal?
Have 20+ people ready to go when your community launches.
The stronger your starting group, the easier it is to create momentum from day one.
Still have questions?
We will be here every step of the way to help and provide support and assistance along the way. If you ever have any questions or concerns please call us.
Boyd Rae
Community Engagement Manager WA, QLD & Other.
National Trainer Manager.
